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World Wide Worx, leaders in Technology Research in South Africa

 
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Who is World Wide Worx (About)

Management

World Wide Worx is headed by Arthur Goldstuck, a pioneer in the South African market in the use of the Internet as a tool for productivity. He developed the first South African benchmarks for web site usability and strategy, and represented South Africa as a judge in the web site category of the Cannes International Advertising Festival in France in 2002. He is also author of a range of books dealing with issues as diverse as business on the Internet and urban legends in southern Africa, and is an award-winning IT journalist, having been honoured in three separate categories of the Telkom ICT Journalist of the Year awards from 2002 to 2004.

He is regarded as South Africa’s leading expert on Internet and mobile technology trends and leads two major annual studies, namely SME Survey, which interviews 6000 decision-makers at SMMEs in South Africa every year, and the Mobility project, which includes a nationally representative survey of consumers, SMEs and corporations.

The World Wide Worx Strategy division is headed by Steven Ambrose, a qualified Chartered Accountant, with a strong commercial and business background. Steven qualified at Ernst and Young and handled a wide range of audits, from Caxton Newspapers to small family run businesses.

Steven left the profession to help create and run the largest independent music distributor in South Africa. During this time his love of music and technology also prompted him to start importing and nationally distributing world renowned consumer electronic brands. He established a chain of retail specialist audio stores in large retail shopping centres, under the Sound and Image Brand. In 1999 he sold the retail chain and embarked on a consulting career. He leads the company’s Strategy consulting projects, and oversees its web site usability and strategy studies.

World Wide Worx’s project management is headed by Sabelo Ndabazandile, senior executive at World Wide Worx Strategy. Sabelo completed his Masters of Business Administration, as well as his Bachelor of Business Administration (in Accounting) at Loyola University in New Orleans (USA) between 1991 and 1997.

He has experience in various industries, having worked in Management Consulting, Project Management, Business Development, Billing, Banking and IT Strategy and Research, with companies like Absa, Standard Bank, MultiChoice and PricewaterhouseCoopers.

Some of Sabelo’s achievements include turning around a department at MultiChoice from a cost centre to a profit centre, as well as comprehensive strategy formulation (at the same company) including research trips to Finland (Nokia), Switzerland (Bluetooth conference), Paris (Alcatel) and London (Sun Microsystems).

In addition to his project management role, he is a seasoned research analyst, and has worked on projects ranging from SME Survey and Mobility through to World Wide Worx projects on behalf of major corporate clients.

Strategic alliances

World Wide Worx operates on a strategic networking principle, and has strategic alliances with research houses and individuals representing a far wider range of disciplines than that available to conventional research organisations. While it works extensively with start-ups in an empowerment and skills transfer context, it also selects “best of breed” partners with proven expertise in specialist areas, and works with these partners in construction, conducting, analysis and reporting of primary research.

As a result of its structure, World Wide Worx has been able to empower many researchers who do not have the resources to conduct research on their own behalf, but who still wish to have a stake in the ownership of the research, as well as in the financial and marketing benefits.

Black empowerment joint ventures

From time to time World Wide Worx identifies potential partners that it believes will add value to its services and projects. Some of these partners work with us on an ad hoc basis, while others are involved in formal joint ventures or strategic alliances. In this context, World Wide Worx has developed a strong range of partnerships with organisations representing previously disadvantaged individuals, and has engaged in a skills transfer process with several of these. Its joint ventures include a partnership with Bonngoe Capital, holding company of BEE ratings agency Empowerdex. Bonngoe is an equity partner in the SME Survey conducted annually by World Wide Worx, and its CEO Vuyo Jack serves on the steering committee of SME Survey.

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